MASToday - 8

MASToday
Master Apply Sustain

developing custom scientific content and
have over 100 medical writers and editors
on staff.

Q: Are there any platforms or tools you
rely on?
MM: We don't go into any conversation
talking about a tool as a solution. We just
don't. We go in and ask what the client
is trying to accomplish. Usually from a
training perspective, that first conversation
focuses on clinical and medical learning
gaps, and what content is needed to fill
it. How that content is best delivered
is a secondary conversation. One of the
advantages we offer is not being bound by
a technology platform or a solution that
we've invested in. This makes it possible
for us to remain flexible and allows us
to go in different directions, delivering
scalable solutions. We think that's a
real plus.

And now, several years on, I will happily
say that we could pick up the phone and
call any one of our clients right now and
ask them what they think of the quality
of our product and, although they may
mention things like innovation, creative
ideas, and sustainability tools, somewhere
in that conversation they're going to talk
about the strength of the content, and
that's what we hang our hat on.

Meet Lori Salamida, Springer
Healthcare's in-house instructional
designer, as she shares strategies for
implementing sound learning solutions
and where the solution will complement
the existing curriculum. We review
components of the existing curriculum to
see what learners have been exposed to,
and we learn as much as we can about
what learning gaps exist. It might sound
Q: What kinds of things does Springer simple, but we listen carefully when a
Healthcare consider when formulating client describes their training needs, and
learning recommendations?
we ask questions to gain clarification.
This enables us to formulate the learning
LS: The kinds of things we consider can
objectives, identify the content needed,
vary depending on whether we're making
and understand what modes of delivery
a recommendation for a discrete learning
might best suit both the learner and the
solution or an entire launch curriculum.
content we'll be developing.
If we're making a recommendation for a
stand-alone learning solution, we start
by working to understand the overall
project goals and objectives, audience size
and characteristics, audience location(s),

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Table of Contents for the Digital Edition of MASToday

Contents
MASToday - 1
MASToday - 2
MASToday - Contents
MASToday - 4
MASToday - 5
MASToday - 6
MASToday - 7
MASToday - 8
MASToday - 9
MASToday - 10
MASToday - 11
MASToday - 12
MASToday - 13
MASToday - 14
MASToday - 15
MASToday - 16
MASToday - 17
MASToday - 18
MASToday - 19
http://mastoday.springerhealthcare.com/issue1
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