MASToday - 9

MASToday
Master Apply Sustain

Q: Once you understand the learning
need, how does Springer Healthcare
implement sound instructional design
strategies?

This kind of purposeful, cognitive practice
is as valuable as actual performance
because the brain stores the information in
the same way.

LS: On a high level we're concerned
with engaging and motivating learners,
managing cognitive load, ensuring storage
and retrieval in long-term memory, and
leveraging technology for convenience,
data collection and facilitating learning.
For example, if mastering foundational
knowledge is the goal, we would look for
ways to create an immersive experience
that engages learners to facilitate faster
and easier recall. To do this we might
recommend a self-paced solution that
weaves clinically relevant patient stories
into the learning content to build empathy,
and help learners gain insight into both
patient and physician perspectives. Or,
we might suggest using a character to
guide the audience through the learning
process and personalize the experience for
the learner.

If sustaining knowledge or performance
support is what's needed, we might
consider less formal learning strategies
in favor of convenience and easy access.
This can be accomplished with interactive
digital magazines written in an engaging
journalistic style that contain engaging
features and rich media links, or custom
mobile platforms that offer bite-size
content designed around a particular
learning topic. With these and any other
solutions we implement, we leverage highresolution graphics and illustrations and
strive for learner-friendly interface designs
that minimize eye movement, create visual
flow and reduce cognitive load.

Wherever possible, we endeavor
to help our clients better
understand their clients.

If the goal is to practice and apply
knowledge learned during foundational
training, we might recommend
environments where learners could
collaborate in groups and engage in
practice activities to improve learning
and retention. This might include a
demonstration of a task or desired
behavior, followed by an opportunity for
learners to practice performing the task
or behavior in an environment that's as
close to real-life as possible. The critical
success factors for this type of learning
activity are providing motivation, structure
and support, combined with careful
observation and meaningful feedback. We
might leverage iPads to record a verbalized
message or the performance of a task
for immediate analysis and feedback.

Finally, wherever possible, we endeavor
to help our clients better understand their
clients. Working within Springer Nature
makes us very lucky in that we have
established relationships with many of
the world's leading physicians, and they
recognize and trust our name. We try
to leverage this by including interviews
and insights from these physicians into
training tools, so that sales reps and MSLs
can better understand their decisionmaking processes and the daily challenges
they face.

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Table of Contents for the Digital Edition of MASToday

Contents
MASToday - 1
MASToday - 2
MASToday - Contents
MASToday - 4
MASToday - 5
MASToday - 6
MASToday - 7
MASToday - 8
MASToday - 9
MASToday - 10
MASToday - 11
MASToday - 12
MASToday - 13
MASToday - 14
MASToday - 15
MASToday - 16
MASToday - 17
MASToday - 18
MASToday - 19
http://mastoday.springerhealthcare.com/issue1
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